I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →
Customized on-demand bento boxes
Advisor, Design Lead, & Photographer · 2014
Blending physical and digital design
The entire experience, from digital to physical, was conceptualized and brought to life. The branding of boxes, the visual design of the app, and photography style, were designed in unison to create a cohesive experience across all platforms and mediums.
Designing the web experience
The best way to sell food is to make customers feel like they can already taste it. The priority for the Bento was to showcase the app design and the quality and freshness of the food.
Show the app
The best way to understand an app's purpose is to show real-world screenshots of the app in action.
Make the process easy and visualize it
An easy to understand process encourages customers to download and try.
Let the customer taste it
If your product is something that is enjoyed by the senses, help them experience it through the screen. Using gorgeous photography, Bento makes customers' mouths water.
Explain the benefits
It's important to explain the benefits, whenever a product is being sold. In this case, explaining the environmental and health impact of Bento eases the customer's concerns.
Offer a waitlist
A waitlist newsletter was offered to avoid alienating customers who are out of the delivery zone or did not have iOS devices.
Design, test, iterate & repeat
Hundreds of variations of the app screens were designed, discussed, and iterated upon over the duration of the project.
Designed for speed & customization
Bento was designed to offer customers the ability to customize their food order without sacrificing speed. The in-app experience was modeled to mimic the shape and style of the real-world bento box container customers receive with their order.
Intro
Build (empty Bento)
Select main dish
Select side dish
Expanded detail
Expanded (alternative)
Half completed box
Sign up
Add credit card
Complete order
Choose utensils
Order on the way
