About

I'm Joshua Sortino, a Design Director, and startup advisor based in the San Francisco Bay Area. I've been building websites, products, and businesses since 2001. Currently, I am a Design Director for the Payments team at Square. Throughout the years, I've worked with Fortune 500 companies such as the NFL, NBA, Aol, Pfizer, and Liberty Mutual. More recently, I built and led design teams at startups including Disqus and Teespring. Recently, I was the VP of Design at Pivotus Ventures (Acquired by Kony), an incubation and venture studio focused on Fintech. You can read my opinions regarding design and technology via Twitter and my blog.

I empower design teams by creating safe and constructive design cultures, while also offering space for designers to have autonomy over their business and experience decisions. I help teams host problem solving design sprints which lead to identifying opportunities, creating tactical plans, and defined roadmaps. By having an engineering and design background, my expertise covers the full spectrum of product development, from ideation to the engineering process.

As a side hobby, my photography has been viewed by hundreds of millions across the web on Reddit, Instagram, and Unsplash. Some photos have been featured by brands such as the Huffington Post and Audi.

I'm available for startup advisory roles, speaking engagements, and brand promotion opportunities. For availability, email me.