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Modern engineering for modern art

Front-End Engineer & Interaction Designer ยท 2014

Bulan Fabric

An artist's collaboration

Bulan is a series of art projects designed in San Francisco by artist Elle Luna and produced in Bali by friends and artisans employing centuries-old sustainable techniques of hand painting and hand dyeing. Each Bulan release included a custom website design to match the feeling of the products.

Teespring Homepage Design

Dynamic Scrolling

To capture the flow of the Bulan scarf, a dynamic scroll was implemented. Each step of the user's scroll position transitions one frame of a video showcasing the fabric falling to the ground.

Fully Responsive

The entire site was built on fluid and flexible breakpoints which allowed the design to accommodate all types of screens and devices.

Joshua and Jared did a fantastic job designing and building the Bulan websites. I honestly don't think I could have picked a better team for this project.

Elle Luna

Bulan Dress

Unique interactions

Each Bulan Project has unique properties and characteristics. When designing the interactions, we started by listing the properties of each product and how they could be applied to digital design.

Building around photography

Photography is one of the most important elements of a marketing page. Working imagery around interactions and engineering is equally important as design around photography.

Teespring Homepage Design
Teespring Homepage Design

Floating imagery

Each slide of the homepage was engineered to "float" behind the content, reflecting the Bulan dress' flowy character.

Responsive, even for big screens

Much of Elle's clientele are designers with wide screen displays. To cater to the audience, the site was built for beauty and elegance for the widest of viewports.

Teespring Homepage Design

Team Recognition

Bulan was a colaboration project between a small team of designers and artists. Each member played a key role in designing, building, and launching Bulan.

  • Jared Erondu

    Jared Erondu

    Design Lead

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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