I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →
Modern engineering for modern art
Front-End Engineer & Interaction Designer · 2014
An artist's collaboration
Bulan is a series of art projects designed in San Francisco by artist Elle Luna and produced in Bali by friends and artisans employing centuries-old sustainable techniques of hand painting and hand dyeing. Each Bulan release included a custom website design to match the feeling of the products.
Dynamic Scrolling
To capture the flow of the Bulan scarf, a dynamic scroll was implemented. Each step of the user's scroll position transitions one frame of a video showcasing the fabric falling to the ground.
Fully Responsive
The entire site was built on fluid and flexible breakpoints which allowed the design to accommodate all types of screens and devices.
Joshua and Jared did a fantastic job designing and building the Bulan websites. I honestly don't think I could have picked a better team for this project.
Unique interactions
Each Bulan Project has unique properties and characteristics. When designing the interactions, we started by listing the properties of each product and how they could be applied to digital design.
Building around photography
Photography is one of the most important elements of a marketing page. Working imagery around interactions and engineering is equally important as design around photography.
Floating imagery
Each slide of the homepage was engineered to "float" behind the content, reflecting the Bulan dress' flowy character.
Responsive, even for big screens
Much of Elle's clientele are designers with wide screen displays. To cater to the audience, the site was built for beauty and elegance for the widest of viewports.
Team Recognition
Bulan was a colaboration project between a small team of designers and artists. Each member played a key role in designing, building, and launching Bulan.
