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Creating a community-driven editorial

Lead Designer ยท 2011

Dolody homepage design
Webdesigner Depot Redesign

Modular editorial design

Dolody was a weekly, modular web publication. Each issue contained different modules specific to that issue's content. To begin the design, many grid structures were explored.

Modular layout Modular layout Modular layout
Modular layout Modular layout Modular layout

Exploring the visual layout

After the grid and module types were defined, several explorations were conducted on visual layout treatments. Each had stengths and weaknesses which were evaluated to detemine the final design.

An old-time concept with a modern presentation

Weekly publications were originally introduced centries ago. The final design stayed true to the aesthetics from those times. However, the content and digital backbone of Dolody provides a modern take on a classic content paradigm.

Dolody homepage

Final design

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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