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The easiest website builder for your home

Co-Founder, Design Lead, & Front-End Engineer ยท 2014

Everdwell is a quick and easy website builder for your home and realtors.

Modularized design

Users are offered configurable themes with hundreds of thousands of variations while Everdwell maintains control of the overall information architecture and UX structure.

Everdwell theme option 1 Everdwell theme option 2 Everdwell theme option 3
Everdwell pricing

Designing a business model

The process of designing didn't stop at the pixels. Integrating design thinking into business decisions — such as the pricing model — was essential to launching Everdwell.

Understanding & marketing to the customer

Realtors are often on the ground, away from their computers, when selling properties. Because of their busy schedules, realtors are afforded less time to become technically savvy and require more aid when creating websites. Traditionally, realtors have had to use Wordpress (which is cumbersome for their basic needs).

Vida homepage design

Showcase the beauty and flexibility

Demonstrating the aesthetics and flexibility of the product shows communicates how the product can solve their needs.

Address the top questions

Answering the customer's most important questions helps close the deal.

Real-world examples

Showing how a customer's competitors use the product helps them envision how the product will fit into their business.

Upsell for premium customers

Some customers may need additional assistance. Offering an upsell makes their experience easier for them and generates more revenue.

Showing credibility

Highlighting testimonials from happy customers proves that others found the product useful and ultimately increases conversions.

The best tool is the easiest to understand

Each step of the Everdwell website creation flow was tested in front of real users to create the ideal user experience. After testing, designs were iterated upon in code.

Everdwell theme customization

Theme configuration

Everdwell photo upload

Upload photos

Everdwell home features

Property features

Everdwell contact info

Contact info

Everdwell site settings

Site settings

Everdwell pricing

Pricing

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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