I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →
The easiest website builder for your home
Co-Founder, Design Lead, & Front-End Engineer · 2014
Modularized design
Users are offered configurable themes with hundreds of thousands of variations while Everdwell maintains control of the overall information architecture and UX structure.
Designing a business model
The process of designing didn't stop at the pixels. Integrating design thinking into business decisions — such as the pricing model — was essential to launching Everdwell.
Understanding & marketing to the customer
Realtors are often on the ground, away from their computers, when selling properties. Because of their busy schedules, realtors are afforded less time to become technically savvy and require more aid when creating websites. Traditionally, realtors have had to use Wordpress (which is cumbersome for their basic needs).
Showcase the beauty and flexibility
Demonstrating the aesthetics and flexibility of the product shows communicates how the product can solve their needs.
Address the top questions
Answering the customer's most important questions helps close the deal.
Real-world examples
Showing how a customer's competitors use the product helps them envision how the product will fit into their business.
Upsell for premium customers
Some customers may need additional assistance. Offering an upsell makes their experience easier for them and generates more revenue.
Showing credibility
Highlighting testimonials from happy customers proves that others found the product useful and ultimately increases conversions.
The best tool is the easiest to understand
Each step of the Everdwell website creation flow was tested in front of real users to create the ideal user experience. After testing, designs were iterated upon in code.
Theme configuration
Upload photos
Property features
Contact info
Site settings
Pricing
