Users are offered configurable themes with hundreds of thousands of variations while Everdwell maintains control of the overall information architecture and UX structure.
The process of designing didn't stop at the pixels. Integrating design thinking into business decisions — such as the pricing model — was essential to launching Everdwell.
Realtors are often on the ground, away from their computers, when selling properties. Because of their busy schedules, realtors are afforded less time to become technically savvy and require more aid when creating websites. Traditionally, realtors have had to use Wordpress (which is cumbersome for their basic needs).
Demonstrating the aesthetics and flexibility of the product shows communicates how the product can solve their needs.
Answering the customer's most important questions helps close the deal.
Showing how a customer's competitors use the product helps them envision how the product will fit into their business.
Some customers may need additional assistance. Offering an upsell makes their experience easier for them and generates more revenue.
Highlighting testimonials from happy customers proves that others found the product useful and ultimately increases conversions.
Each step of the Everdwell website creation flow was tested in front of real users to create the ideal user experience. After testing, designs were iterated upon in code.