While leading the Teespring design team, drastic improvements were made to how the organization collaborated and approached design. To help create a new online presence, I introduced communication channels and processes that aided collaboration with the marketing and business teams. During the homepage redesign process, I defined commerce UX strategies for the team to execute. (Special credit to product designer Pedro Carmo for leading design of the homepage.)
Because Teespring caters to many different audiences, ranging from firefighters to soccer moms, Teespring required a navigation system that wouldn’t discriminate. Search allowed anyone to browse their relative interests.
Since many niches on Teespring won’t appeal to everyone, we rank the homepage based on relevance. Merchandise that can relate to most people (such as holiday, political, etc) gains prominence on the homepage.
As the user descends the page, more specific niche content is presented. Quick search buttons help users browse the most popular categories.
Research has proven that testimonials are one of the best (if not the absolute best) ways to convert shoppers to customers before buying a product.
Joshua is the real deal — he articulates a clear point of view, incorporates the bigger business objectives, and gets his hands dirty to hit deadlines. It's hard to find a design manager who balances the ideal and pragmatic as smoothly and thoughtfully. If you get a chance to work with him, definitely take it.
Because Teespring frequently introduces new products, a photo studio was needed to quickly photograph merchandise. I helped build the studio and created a process for photographing products with models.
To allow graphics to be designed with any possible shirt color, I worked with the design and engineering teams to create a process for photographing and masking products using "green screen" techniques typically used in video productions.
The design team came from a diverse background of skills and proficiencies. Each team member contributed by leading design on different areas of the product, dashboard, and marketing pages.
The Teespring seller community is a mixture of casual users offering several products to power users profiting millions from their sales. Building an adaptable interface which catered to both groups helped users learn and grow on the platform over time. As Design Manager, I led the redesign of the seller dashboard and oversaw the team's direction while designing numerous features.