I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →
Helping anyone create & sell the perfect shirt
Design Manager · 2014 – 2016
Building and leading the Teespring design team
I worked with the Creative Director to grow the design team from one product designer to five. By the end of my tenure, I was responsible for leading 15 product, brand, and graphic designers. When needed, I also contributed design deliverables. All work below was created in collaboration with the team.
The redesigned homepage
To help create a new online presence, I introduced communication channels and processes that aided collaboration with the marketing and business teams. During the homepage redesign process, I defined commerce UX strategies for the team to execute. (Special credit to product designer Pedro Carmo for leading design of the homepage.)
Search is king
Because Teespring caters to many different audiences, ranging from firefighters to soccer moms, Teespring required a navigation system that wouldn’t discriminate. Search allowed anyone to browse their relative interests.
Always-relevant products
Since many niches on Teespring won’t appeal to everyone, we rank the homepage based on relevance. Merchandise that can relate to most people (such as holiday, political, etc) is granted prominence on the homepage.
Quick Categories
As the user descends the page, more specific niche content is presented. Quick search buttons help users browse the most popular categories.
Relatable Testimonies
Research has proven that testimonials are one of the best (if not the absolute best) ways to convert shoppers to customers before buying a product.
Joshua is the real deal — he articulates a clear point of view, incorporates the bigger business objectives, and gets his hands dirty to hit deadlines. It's hard to find a design manager who balances the ideal and pragmatic as smoothly and thoughtfully. If you get a chance to work with him, definitely take it.
Building the photo studio
Because Teespring frequently introduces new products, a photo studio was needed to quickly photograph merchandise. I helped build the studio and created a process for photographing products with models.
Photography techniques
To allow graphics to be designed with any possible shirt color, I worked with the design and engineering teams to create a process for photographing and masking products using "green screen" techniques typically used in video productions.
Designing powerful creation tools & dashboard features
The Teespring seller community is a mixture of casual users offering several products to power users profiting millions from their sales. Building an adaptable interface which catered to both groups helped users learn and grow on the platform over time. As Design Manager, I led the redesign of the seller dashboard and oversaw the team's direction while designing numerous features.
Teespring design tool v2
Teespring design tool v1
Dashboard campaigns
Dashboard automation
Dashboard analytics
(Designed by Pedro Carmo)
Dashboard promotions
Dashboard user settings
Dashboard template configurations
