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Designing a health coach, in your pocket

Advisor & Design Lead ยท 2014โ€‰โ€“โ€‰2015

Vida onboarding splash screen The app was designed for the iPhone 5c
Vida coach selection screen The app was designed for the iPhone 5c
Vida chat feed screen The app was designed for the iPhone 5c

Your own health coach, in your pocket.

Vida provides expert, personalized, on-demand health coaching and programs from a network of experienced health care providers and leading medical institutions.

Vida Goals Vida Profile Info Vida Coach Type
Vida homepage design

Dynamic download link

To create the best user experience, the desktop website offers a text message download link that can be sent to the user's phone. Mobile website visitors will instead see a direct download link to the app store.

Show, don't tell

A video was created to increase conversions, promote product interest, and encourage more downloads.

Humanizing digital relationships

The concept of a relationship existing completely online, within an app, was foreign to many at the time of launch. Showing the real humans that power Vida helped communicate Vida's authenticity.

Demonstrating results

Showing real-world testimonials from customers is one of the most impactful ways to increase download conversions and build trust with potential customers.

Showing credibility

Vida launched with the backing of many respected investment firms and industry leading advisors. Communicating who was behind Vida helped increase credibility.

Designing the customer journey

The Vida experience begins with a tailored matching system, based on the customer's personality traits, which helps customers find a personalized coach. After selecting a coach, customers are able to share their progress and receive feedback on their health goals in a custom designed one-to-one chat.

Vida Onboarding Screen

Onboarding

Vida team code

Team Code

Vida customer profile

Customer profile

Choosing health goals

Choose health goals

Choosing your Vida coach style

Choose coaching style

Choosing your Vida coach

Choose coach

Vida one-to-one discussion

One-to-one discussion

Tracking Vida progress

Tracking progress

Navigating Vida

App navigation

Rating your Vida coach

Rating your coach

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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