Vida provides expert, personalized, on-demand health coaching and programs from a network of experienced health care providers and leading medical institutions.
To create the best user experience, the desktop website offers a text message download link that can be sent to the user's phone. Mobile website visitors will instead see a direct download link to the app store.
A video was created to increase conversions, promote product interest, and encourage more downloads.
The concept of a relationship existing completely online, within an app, was foreign to many at the time of launch. Showing the real humans that power Vida helped communicate Vida's authenticity.
Showing real-world testimonials from customers is one of the most impactful ways to increase download conversions and build trust with potential customers.
Vida launched with the backing of many respected investment firms and industry leading advisors. Communicating who was behind Vida helped increase credibility.
The Vida experience begins with a tailored matching system, based on the customer's personality traits, which helps customers find a personalized coach. After selecting a coach, customers are able to share their progress and receive feedback on their health goals in a custom designed one-to-one chat.