I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →
Designing a health coach, in your pocket
Advisor & Design Lead · 2014 – 2015
Your own health coach, in your pocket.
Vida provides expert, personalized, on-demand health coaching and programs from a network of experienced health care providers and leading medical institutions.
Dynamic download link
To create the best user experience, the desktop website offers a text message download link that can be sent to the user's phone. Mobile website visitors will instead see a direct download link to the app store.
Show, don't tell
A video was created to increase conversions, promote product interest, and encourage more downloads.
Humanizing digital relationships
The concept of a relationship existing completely online, within an app, was foreign to many at the time of launch. Showing the real humans that power Vida helped communicate Vida's authenticity.
Demonstrating results
Showing real-world testimonials from customers is one of the most impactful ways to increase download conversions and build trust with potential customers.
Showing credibility
Vida launched with the backing of many respected investment firms and industry leading advisors. Communicating who was behind Vida helped increase credibility.
Designing the customer journey
The Vida experience begins with a tailored matching system, based on the customer's personality traits, which helps customers find a personalized coach. After selecting a coach, customers are able to share their progress and receive feedback on their health goals in a custom designed one-to-one chat.
Onboarding
Team Code
Customer profile
Choose health goals
Choose coaching style
Choose coach
One-to-one discussion
Tracking progress
App navigation
Rating your coach
