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Open Project
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Making travel photography a
remarkable experience

Designer (Side Project) · 2017 – Current

Viewfinder locations list The app was designed for iPhone X
Viewfinder locations list The app was designed for iPhone X
Viewfinder locations list The app was designed for iPhone X

An intuitive way to find great photo locations

The primary goal for the Viewfinder design was to provide an easy, beautiful map browsing experience for photographers and Instagrammers to find places to photograph.

Viewfinder location tags Viewfinder weather

What photographers need to know, in one place

A photo location can be a hit or miss depending on weather and other circumstances. Dynamic modules were designed to surface relevant information.

Useful tips to help prepare for a location

The tip card design allows anyone to read, like, or leave helpful feedback for future photo location explorers.

Photographers can leave tips on every location Photographers can leave tips on every location Photographers can leave tips on every location Photographers can leave tips on every location Photographers can leave tips on every location

Learn from top professionals & Instagrammers

Every location has hundreds of perspectives. A location details design offers the ability to view top photos from Instagram, Flickr, and Unsplash to find inspiration and spark ideas.

Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives. Every photo location has hundreds of unique perspectives.

Validating the design through a marketing page

It was helpful to validate the concept and design of Viewfinder by launching a marketing page. After announcing Viewfinder via Twitter, hundreds of emails were collected in the first day.

Viewfinder homepage design

User experience flows

To make Viewfinder an immersive experience, photos and maps are given priority. Maps are spanned full-screen and photos given edge-to-edge treatment, taking advantage of the large iPhone X display.

Viewfinder locations list

Destinations list

Viewfinder location map

Locations map

Locations menu dropdown

Locations menu dropdown

Location list

Nearby location list

Location details

Location details

Location photos

Location photos

BFF Offline

Photo details

Location weather

Location weather

Get pro

Get pro/upgrade

Location tips

Location tips

Profile

Profile

BFF Splash

Profile locations

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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