I’m Joshua Sortino, a Miami + NYC-based designer, advisor, and investor, and I will improve your startup’s user experience, design culture, and team. We should talk →

Open Project

Making travel photography a
remarkable experience

Designer (Side Project) · 2017 – 2019

An intuitive way to find great photo locations

The primary goal for the Viewfinder design was to provide an easy, beautiful map browsing experience for photographers and Instagrammers to find places to photograph.

What photographers need to know, in one place

A photo location can be a hit or miss depending on weather and other circumstances. Dynamic modules were designed to surface relevant information.

Useful tips to help prepare for a location

The tip card design allows anyone to read, like, or leave helpful feedback for future photo location explorers.

Photographers can leave tips on every location

Learn from top professionals & Instagrammers

Every location has hundreds of perspectives. A location details design offers the ability to view top photos from Instagram, Flickr, and Unsplash to find inspiration and spark ideas.

Validating the design through a marketing page

It was helpful to validate the concept and design of Viewfinder by launching a marketing page. After announcing Viewfinder via Twitter, hundreds of emails were collected in the first day.

User experience flows

To make Viewfinder an immersive experience, photos and maps are given priority. Maps are spanned full-screen and photos given edge-to-edge treatment, taking advantage of the large iPhone X display.