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Designing an editorial for designers

Project Design Lead ยท 2013

Webdesigner Depot Redesign
Webdesigner Depot Redesign
Webdesigner Depot Redesign

Rethinking editorial on the web

Webdesigner Depot is read by millions of designers around the world. As a publication servicing designers, it is important to always offer layouts that embody the latest design trends. To explore the future of editorial on the modern web, starting with the basics was essential — typography.

Exploring type for Webdesigner Depot

A picture is worth a thousand words

Rich imagery is a key component of modern editorial on the web. Each design explored a different approach to incorporating photography with copy.

Put the content first Put the content first Put the content first Put the content first Put the content first
Exploring grids for Webdesigner Depot

Grid explorations

Editorial design is often based on grids and benefits from knowing when to break them. Each wireframe in the design process started as a grid exploration.

High-fidelity wireframing

Because the content was dependent on imagery, photos and high-fidelity assets were used during the initial wireframing process.

High-fidelity wireframing for Webdesigner Depot

Creativity is a process

Making a beautiful visual design requires time and patience. For several weeks, colors, fonts, graphics, and placement were explored to create cutting edge designs that break the mold of traditional editorial layouts.

Initial exploration for Webdesigner Depot

Initial exploration

Exploring imagery for Webdesigner Depot

Image-heavy exploration

Exploring shapes for Webdesigner Depot

Shape exploration

Final design for Webdesigner Depot

Final design

Photo of Joshua Sortino

I'm Joshua Sortino, an ex-Design Director at Square and startup advisor based in San Francisco. I've been building websites, products, and businesses for 16 years. Are you looking for a coach or advisor? Let's get in touch. If you appreciate this site or want to hear more from me, you can

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